Hotel photography
Hotel Indigo Brussels City
Hotel & F&B marketing Brussels, Belgium
One approach for hotel guests and Brussels locals.
Hotel Indigo Brussels City and its restaurant SERRA, in one marketing approach.
Two audiences with different reasons to visit
Hotel Indigo Brussels City and SERRA needed visibility across two connected audiences: people choosing a hotel stay and locals looking for food, drinks and experiences in Brussels. The challenge was to connect those needs within one marketing approach.
Hotel and restaurant marketing, brought together
Hautel brought hotel and F&B communication together across social channels, content production, paid media, PR, creators and digital touchpoints. Recurring communication around the property and restaurant was supported by specific commercial moments.
The work included seasonal campaigns, SERRA La Guinguette, a four-hands dinner and Meetings & Events content. Each activation gave the team a relevant story to communicate while maintaining the connection between the hotel and its restaurant.
Six months of content, campaigns and community management
A six-month 360° partnership covering social and community management, photography and video, Meta campaigns, influencer activations, PR, Google Business, website support, F&B campaigns and Meetings & Events content. Content collaboration continued beyond the initial partnership.
Four-hands dinner
SERRA, the hotel’s restaurant
Restaurant photography
SERRA, the hotel’s restaurant
Summer terrace activation
SERRA La Guinguette
Meetings & Events
Hotel Indigo Brussels City
Valentine’s Day promotion
Hotel Indigo Brussels City
Growth in Instagram reach
Instagram reach increased by 89.4% compared with the previous measured month.
The continued content relationship provides additional evidence of continuity beyond the initial six-month engagement. This reach comparison describes visibility, not revenue or reservations.
Tell us about your hotel and the project you have in mind.
Ongoing content, a production or a focused campaign: start with a short message.