Hotel photography
Rooms, meetings, F&B and the team
360° marketing & performance Antwerp, Belgium
Connecting hotel visibility with measurable leisure demand.
Crowne Plaza Antwerp: a 12-month partnership bringing content, social, paid campaigns and PR into one approach.
From fragmented marketing to one coordinated approach
Crowne Plaza Antwerp wanted to strengthen its digital visibility and generate leisure demand while bringing fragmented marketing activity into one coordinated approach.
Organic and paid activity, measured separately
Hautel connected recurring content and organic social activity with paid leisure acquisition, website updates, Google Business, PR, influencer activations and in-hotel communication. Photography and video supported the hotel’s ongoing presence as well as focused campaigns.
A three-month leisure campaign provided a defined period for assessing paid delivery and traffic. The organic LinkedIn results sit alongside that campaign as a separate measure of visibility, rather than a single combined performance claim.
Twelve months of photography, social, advertising and PR
A completed 12-month partnership covering photography and video, ongoing social communication, Meta advertising, leisure campaigns, website updates, Google Business, influencer activity, PR and hotel screens or collateral.
Antwerp Giants collaboration
Film
Employee testimonial
Film for Pandox
Three measures of visibility and traffic
These results measure visibility and traffic. They do not establish attributed bookings or revenue.
Organic LinkedIn impressions
314 to 17,000, approximately 54×.
Three-month leisure campaign
6,880 landing-page visits.
EUR 0.72 per landing-page visit.
EUR 4,950 media spend.
Reported paid delivery
214K reach and 3.2% CTR.
Tell us about your hotel and the project you have in mind.
Ongoing content, a production or a focused campaign: start with a short message.