A clear calendar
Rooms, dining, events and seasonal offers, planned together in one month.
Plenty to communicate, limited time
Rooms, dining, events and seasonal offers all need attention. Your team has plenty to communicate, but limited time to turn it into a clear, consistent social presence.
Your hotel’s stories in one monthly plan
We bring your hotel’s stories into a monthly plan, using approved assets and identifying where new content is needed.
A consistent brand voice
Posts that look and sound like your hotel.
An agreed approval process
Your team reviews and approves content in the way you agree with us.
- Draft prepared
- Reviewed by your team
- Approved for publishing
Regular performance review
What we learn from this month shapes the next plan.
This month
Measure & optimise, then brief & plan
Next month’s plan
- Review the content
- Agree the priorities
- Shape the next calendar
The partnerships with these hotels
Anton and his team are truly exceptional. Over the years we’ve collaborated on multiple projects, and each time the results exceeded expectations.
Hotel Indigo Brussels City & SERRA
Hotel and restaurant marketing within one six-month partnership, followed by continued content work.
Read the Indigo & SERRA caseMore partnerships
DoubleTree Brussels City
A 12-month partnership spanning Rooms, F&B and Meetings & Events.
Read the DoubleTree case
Crowne Plaza Antwerp
Ongoing hotel communication supported by focused leisure campaigns.
Read the Crowne Plaza case
Scope is agreed per property
- Channels
- Publishing frequency
- Copy
- Scheduling
- Community handling
- Reporting
Shoots, paid media and creator activations are quoted separately unless expressly included.
How each month runs
- Brief & plan
- Create & review
- Approve & publish
- Measure & optimise
Repeated for each monthly plan.
Frequently asked questions
Do we need new content every month?
We start with your existing library and agree where new production adds value.
Can you work across a hotel group?
Yes. Shared planning can sit alongside property-specific content and approvals.
Are paid campaigns included?
Paid management and media spend are defined separately in the proposal.
Anton VerheydenFounder, Hautel
A quick question? Ask Anton directly.
Get a Social Media Proposal
Tell us about your hotel and the support you need. We’ll review your channels and propose the next step.
Social Media Management for Hotels in Belgium
Keep your hotel’s channels active, consistent and connected to its commercial priorities. Hautel manages planning, copy, publishing and performance review, with content production scoped around your needs.